Lead Country Marketing Strategy:
• Develop and execute overall marketing strategies to drive brand value, customer loyalty, and business growth.
• Collaborate with internal and external stakeholders, including senior management, commercial teams, and external agencies, to align marketing activities with corporate objectives.
• Lead the marketing team to deliver high-impact marketing initiatives.
Content Development and Marketing Operations:
• Develop marketing materials to highlight the company’s value propositions, unique selling points, and case studies.
• Drive content creation such as articles, videos, and marketing decks to engage customers and showcase key offerings.
• Work with external agencies and production companies for the creation of high-quality marketing content.
• Leverage marketing automation tool (Eloqua) to enhance customer communications and evaluate campaign performance.
• Manage digital channels, including website and social media platforms to boost brand awareness and lead generation.
• Serve as primary contact for media requests, managing media coverage to maximize brand visibility.
Event and Campaign Management:
• Plan, lead, and execute virtual and in-person marketing events and exhibitions.
• Identify and create marketing opportunities in line with the marketing calendar and business goals.
• Bachelor’s degree in Communications, Public Relations, Journalism, Digital Media, or related fields. • At least 4 years of relevant marketing experience, preferability in a fast-paced, multi-cultural MNC environment • Prior experience in B2B communication and logistics-related fields would be an advantage. • Experience with marketing automation tools. • Working knowledge of graphic design, video editing, and copywriting. • Passionate, results-driven, creative, meticulous, and digital savvy.
At DB Schenker, you are part of a global logistics network that connects the world. A network that allows you to shape your career by encouraging you to contribute and truly make a difference. With more than 76,000 colleagues worldwide, we welcome diversity and thrive on individual backgrounds, perspectives and skills. Together as one team, we are Here to move.
To be considered for this position you must have valid rights to work and live in Malaysia/ Singapore